Hyundai Pop-Up

It's been a while since I posted any pop-up stuff because I've been rather busy doing other paper art for clients. Well this is one I made a while back for BRC Imaginations. They asked me to do a pop-up as part of their pitch to Hyundai for a project. I based my design based off their 'geometric cloud' concept. So the pop-up was specifically customized to match their pitch book.

Overall, it was a really fun project to work one and they challenged me to make the biggest pop-up I ever have - 12.5" x 35" when opened. The funny thing is, the most challenging part is just finding the backing paper to be that big! Luckily it all worked out. And a big thanks to Willy Lew - the awesome photographer that took photos of this piece. Enjoy!